With the ability to virtually transport viewers into campus life and showcase the authentic student experience, creative video content can make a significant impact in promoting your international education institution. In this article, we highlight the best practices for developing video content that will effectively engage future global applicants.

Showcase your campus or school virtually

Creating virtual video tours is an immersive way for students to experience your university or school’s facilities and resources. Highlight must-see locations like modern classrooms, state-of-the-art labs, expansive libraries, comfortable common areas, as well as options for student accommodation. When watching this video content, potential students will be able to really visualise themselves studying at your establishment. 

Promote your courses creatively 

Fun, energetic videos also allow you to showcase the student experience in your programmes. Create videos of current students and professors discussing courses, research, internship opportunities, and events related to your courses. This visually-engaging content is the perfect opportunity to showcase what’s unique about your programmes.

Put a spotlight on student testimonials

Highlighting student success stories is one of the most effective ways to get potential applicants excited about joining your establishment. This is down to the high level of authenticity – and authenticity equals trust. With this in mind, show the student point of view by having international students record video blogs discussing their application process, interactions with staff and tutors, study abroad experiences and any other elements that make their academic journey enriching. Powerful storytelling like this really resonates with the next generation of global learners considering your institution.

Strategic use of video content can bring your educational establishment to life in a vivid, memorable way for prospective students, wherever they are in the world. Embrace its power in your digital marketing strategy and watch as enrollment numbers reach new heights.

Written by Stephanie Clark